Transparency is important to us as a company and our goal is to be open and honest with you, our customers and friends.
So, we thought we’d discuss our pricing philosophy so that we’re all on the same page about why our products are priced as they are. Below we’ve outlined the primary factors that affect how we determine our prices.
Unique R&D Process
The research and development process from which our formulas are born is different than that of other beauty companies. We do not start out with a limited budget, such as x cents per ingredient. Instead, we start with a skin problem that needs a solution and we search out the very best natural ingredients available that will yield the most dramatic results.
Highest Quality Ingredients Available
Not all natural ingredients are created equal. We use only the highest grade available which is always more expensive than the mass-produced alternative. Also, we don’t include ingredients simply because they are trendy, but rather for the benefits they offer.
High Concentrations of Natural Actives
Our formulas contain unprecedented concentrations of active ingredients – 9 to 29 per bottle. The average skincare available typically contains between 1-3! We believe that every ingredient in a product should benefit your skin – no useless fillers. For example, to get the same number of moisturizing actives as our Rebuilding Moisturizer (28 actives) you would need to buy 9 bottles of generic moisturizer!
We strive to be ecologically sustainable every step of the way, starting with buying sustainably sourced cow powered Vermont electricity for our facility. We use recyleable glass bottles, recycled shipping and packing materials and treeless labels (made from limestone), all of which are more expensive than the standard alternatives.
At the end of the day, given all of the expense factors above, we must price our products to sustainably support our business. We want to continue pursuing our mission to bring you the safe and effective products we feel you deserve.