Most people downplay cleansing your face. It sounds straightforward, right? Turns out, there are a few things to consider before deciding on your daily cleansing ritual. When landing on the cleansing ritual that’s right for you, it really comes down to what your lifestyle look like, as well as your own personal skin concerns you’re struggling with every day. Are you active? Do you struggle with breakouts? Do enjoy wearing a full face of makeup every day? And even if you spend most of your days at home, where no makeup’s needed — we have a recommendation for you too. But before we get into our suggestions, let’s remind ourselves of how our skincare routine ultimately relies on cleansing.
Why Do We Cleanse?
Daily cleansing is the foundation of healthy skin. If you’re targeting certain benefits to get out of your skincare, both benefits will rely entirely on starting with a clean face. Think of your cleansed face as setting the stage for the rest of your routine. If you don’t start with a clean face and apply your treatment products afterward, those products won’t be able to penetrate your skin to work properly.
It’s also important to know, using the right cleansing formula is imperative to the health of your skin. If you use formulas with ingredients like harsh soaps, surfactants, and detergents, you’ll be stripping your skin of its natural moisture — resulting in over-dryness.
This will then cause an overproduction of oil and an unbalanced ph level that’ll further aggravate your barrier. To help your skin remain its healthiest, even after you cleanse, we formulated our cleansers without SLS — an ingredient that can strip the skin of its natural moisture barrier. Instead of stripping cleansing ingredients, we use natural surfactants, clays, enzymes, and other more gentle, natural alternatives which can work just as powerfully as the more irritating, synthetic ingredients. With this approach, the plant-powered cleanse is not only doubly as effective but it also helps to nourish the skin with nutrients and moisture. So instead of keeping your skin where it’s at, our cleansers can instead help enhance it.
Now, let’s get into our recommendations and Tata’s top tips for cleansing correctly.
How Long Should You Be Cleansing For?
No matter your cleansing ritual, taking the proper time to cleanse will ensure you’re getting the job done. In our book, generally 30 seconds allows the perfect amount of time to activate your cleansers ingredients, massage, and effectively clear your skin of buildup and impurities. However, if you’re working with a more gentle cleanser, feel free to take your time with up to 60 seconds. Or if you’re using a chemical or physical exfoliatingcleanser, you may want to limit yourself to 20 seconds. By thinking about how gentle or strong the cleansing formulas you’re using are, you’ll help to avoid any uncomfortable irritation.
When Should You Single Cleanse?
A single cleanse is best for the mornings when your skin isn’t necessarily dirty from a full day — just from the previous night. As you sleep, your skin regenerates and produces new cells while old ones die off. So to help clear away those dead cells and make way for fresh, new ones, our exfoliating Regenerating Cleanser is Tata’s favorite to reveal a brighter, softer, and fresh complexion to start the day. Or if you struggle with sensitive skin, whether it’s temporary or constant, our Superkind Softening Cleanser is a great choice to constructively cleanse your skin without irritating it further. And since it’s formulated with a micro-foaming botanical blend, it can also help to calm and condition your barrier to reveal comfortably fresh and cleansed skin.
After doing our first cleanse, we typically assume that our skin is finally clean. However, if you’ve just spent a long day whether it was inside or outside, it’s safe to assume instead that your skin’s accumulated quite a bit of dirt — making it the perfect candidate for a double cleanse. So while a single cleanse is great for the mornings, a double cleanse is great to do at night. To start off her double cleanse, Tata first goes in with our Nourishing Oil Cleanser. This nutrient, vitamin, and mineral-rich cleanser helps to melt away her makeup, spf, and impurities all while nourishing the skin with antioxidants.
Then once she’s removed all her product and buildup on the surface-level, Tata then goes in with our Clarifying Cleanser that further cuts through blemish-causing impurities and oils while leaving skin with a refreshingly squeaky yet comfortably clean feeling. Or if she’s traveling and feels her pores getting more clogged than usual, she double cleanses with our Purifying Cleanser to detox and help fight daily toxins and stressors. The result? Clean, fresh, and comfortable skin that’s finally free from all impurities, heavy buildup, bacteria, and pollution.
For those that not only want to get a thorough cleanse but receive additional benefits that target multiple concerns, triple cleansing is for you. With each cleanse, you’ll not only be removing all impurities, buildup, bacteria, and pollution, but you’ll work towards your larger skin goals as well. Trying to soften texture with a physical scrub? Our Regenerating Cleanser’s for you. Do you prefer chemically exfoliating to smooth and even tone? Our Refreshing Cleanser will be your new favorite. Battling breakouts? Go with our Clarifying Cleanser. Detoxing pollutants and clearing blocked pores? Our Purifying Cleanser will do the trick. Is your dry skin in need of some healthy nourishment? Look no further than our Nourishing Oil Cleanser — your skin’s new favorite superfood. Then if you’re dealing with reactive, sensitive skin but still looking for a powerful yet gentle cleanse, you’ll quickly fall for our Superkind Softening Cleanser.
Tata’s Cleansing Tip: To ensure you’re also getting the maximum benefits when using our cleansers, make sure to use them on dry skin instead of wetting your skin first. As an added bonus, we engineered our cleansers as treatment products to target your skin’s specific concerns as well as delivering an effective cleanse. So just think, if you dampen your skin before cleansing, you’ll dilute the products effectiveness and miss out on an all their additional benefits.
Now that you’re an expert in cleansing, you’ll be on track to reach your skin goals in no time. Without the proper cleanser, whether it’s a single, double, or triple ritual, your skincare routine wouldn’t work as well as you’d like it to. And now that you’re equipped with our plant-powered cleansers, your skin will be all set to look and feel its healthiest.