When creating our Superkind line, we knew we were designing formulas that were truly one of a kind. Not only did we want those with reactive skin to trust our powerfully gentle solutions, but we also wanted them to understand why our formulas were made for them. To demonstrate that, we are proud that our Superkind line was awarded the SkinSAFE TRUSTED CHOICE: Good for Sensitive Skin seal — proving that our solutions are designed for sensitive skin. But what does the seal actually mean?
WHAT THE SKINSAFE SEAL STANDS FOR
In addition to Superkind being hypoallergenic, natural, and fragrance-free, our formulas were clinically tested to ensure that they are made to work gently on the skin while limiting potential sensitivities by excluding possibly irritating ingredients.
For that clinical test, our formulas had to pass a rigorous data review process that included skin patch testing, absence of the most common fragrance allergens, and purity of ingredient assessments — just to name a few. So, whenever you see the SkinSAFE TRUSTED CHOICE seal, you’ll know that those formulas went above and beyond to reassure their clients they’re appropriate for sensitive skin.
And just like Superkind, the SkinSAFE TRUSTED CHOICE Program is one of a kind — but what makes it so unique?
SKINSAFE'S TRUSTED CHOICE PROGRAM
Developed in partnership with the Mayo Clinic, SkinSAFE™ uses over 20 years of clinical skin testing data to help people with sensitive skin find the right products that are safe for their skin. It’s the first-ever, clinically-driven ingredient-based recommendation platform that helps shoppers find products that work for sensitive skin.
OUR SUPERKIND SOLUTIONS
We know finding non-irritating products for sensitive skin is hard enough, which is why we wanted to take the guesswork out of your search. So whenever you see our formulas being awarded seals, know that we don’t do it for us — we do it all for you. From the start of engineering our Superkind collection, we made sure to be as comprehensive as possible, so our super powerful yet super gentle solutions could transform your reactive skin without the irritation — to give you real skincare results.