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We’re Partnering With Lonely Whale To Help Eliminate Single Use Plastic

We’re Partnering With Lonely Whale To Help Eliminate Single Use Plastic

Our dedication to green beauty at Tata Harper goes beyond the formulas themselves. While we’re committed to producing products that are truly effective, non-toxic, and good for both you and the planet, it’s equally as important to us what they are packaged in.

The beauty industry alone contributes to hundreds of tonnes of plastic waste each year that ends up in our oceans and landfills. This is something we’re hoping to change.

To help spread the word, we’ve partnered with our friends at Lonely Whale—an organization committed to shining a light on the dangers of single-use plastic and helping to eliminate it from our world. Keep reading to learn more about Lonely Whale’s incredible mission, how we’re doing our part to contribute to this amazing cause, and what YOU can do to help. 

What Lonely Whale Is Doing To Help Save The Planet

Lonely Whale was created to inspire a community of like-minded creatives, scientists, brands, influencers, and organizations to launch campaigns with the hope to save our oceans and help them to continue to thrive. They encourage behavioral changes across various industries like beauty, food, retail, and more to create impactful, meaningful change.

Since its inception in 2015, the organization has #Stop[ped]Sucking in 25 languages and—with the help of hundreds of millions of people—15 billion single-use plastic straws will be permanently removed by 2021. They’re continuing to inspire industry shifts from single-use to more sustainable alternatives. What’s more? With thousands of youth behind them creating change in their own communities around the globe, they are also working to permanently keep 25,000 tonnes of ocean-bound plastic in our economy and out of the ocean.

What We’re Doing To Eliminate Single-Use Plastic—And How You Can Help

As a green, organic, and sustainable beauty brand with 95% recyclable and reusable glass packaging, we always talk about ways to green your beauty routine (take a deeper dive into our brand practices here). When it comes to beauty packaging, we acknowledge that reusing is even better than recycling. And now, it’s easier than ever to incorporate this into your own routine with our first-ever refillable Water-Lock Moisturizer.

How does it work? Our first innovation of its kind includes a refill pod that locks into your refillable jar giving you 30 days of skin-smoothing hydration. The airtight pot has been designed to minimize waste. By refilling your Water-lock Moisturizer you can save up to 11 jars per year from ending up in our landfill and oceans. As a brand, we’re always looking for ways to improve our packaging—and products—to be as eco-friendly as we can.

On September 5th, we will be donating 15% of our proceeds on to help keep our oceans clean. Shop now to help save our oceans.

*15% of all domestic & international sales generated from and from 12AM ET 9/5/2020 to 11:59PM ET 9/5/20 will be donated to Lonely Whale.


Whale photos by Karim Iliya.

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