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Why Clean Beauty? The Beginner’s Guide

Why Clean Beauty? The Beginner’s Guide

If you are new to the clean beauty world, welcome! We’re glad you’re here.

At Tata Harper, our pledge is 100% natural and nontoxic in our entire skincare line. This is the essence of clean beauty, with the high standards of green beauty. In the transition to a more natural lifestyle, natural beauty plays a huge part. We believe that nobody should have to compromise their health for beauty. After all, your skin is your largest organ, so the products you are using, and absorbing into your system, are key components of maintaining your health and vitality. This means no toxins, no synthetic chemicals, and the use of only all-natural materials.


To its core, clean beauty means using products with zero toxins. But it’s not always so straightforward. As consumers, we hear many buzzwords in the beauty industry today: non-toxic, organic, paraben and sulfate-free, to name a few. Do these labels automatically constitute a clean beauty product?

Unfortunately, the answer is no. Labels such as “organic” do not have a legal definition within the personal care industry. In fact, there is very little regulation at all. Because a product may include lavender, chamomile or aloe, we cannot assume the product is natural. This is a type of industry greenwashing that misleads consumers into thinking their products are safe, non-toxic, sustainable, or natural, when in reality they are not. Taking a closer look at the ingredients list, we might find that along with these natural ingredients are harsh and synthetic ingredients that can be toxic to our health and the environment.

That said, a huge part of the clean beauty movement is consumer education - and we are here to help! We want to empower you to make the best, most informed decision about the products you are using.


At Tata Harper, we stand for redefining clean beauty standards with a green beauty focus. Sustainability and transparency is at the heart of everything we do. By transparency, we mean that each step of our formulation and batching process is done by a Tata Harper employee on our farm in Vermont. There’s no greenwashing here. We believe you deserve the best and do not take any shortcuts when it comes to the purity of our products.

We also pledge that our products are always cruelty-free, not testing on animals, contain no animal products, and are ecologically raised and harvested. These promises are reflected in our certifications, which can be found on our website and on our product boxes.

We firmly believe that natural ingredients can be just as effective (better, even) than conventional formulations. And we take the extra step to pack the most active ingredients into each product. As Tata says, “more is more!” From Spanish lavender extract to help reduce wrinkles to winged kelp to hydrate and increase cell renewal, our Complex Formulas are engineered with the highest possible number of powerful, 100% natural ingredients. The results? Illuminating, age-defying benefits for your skin.


So, ready to toss the toxins and make the switch to a cleaner and greener beauty routine? We are here to make it simple with products you can trust.

When building a regimen, there are a few basic steps you can take to start your new, green beauty routine. Finding products that work with your skin type is an essential first component.

At Tata Harper, we understand that no two people are the same and that beauty must be, more than anything else, custom. That's why we’ve created the Regimen Builder on our site to help you find the perfect skincare routine for you. You can also talk to one of our Crown of Flowers certified skincare experts about any questions you may have concerning the suitability of any of our products for your skin.

And we can’t wait to share with you all of the incredible beauty benefits of our plant-based products. Our spring green bottles convey all that our products embody: a new beginning, a fresh start, and a healthier, more radiant you. Our skincare line will feed your skin with botanicals that illuminate your inner beauty and make you feel gorgeous and glowing.